Domus Academy and Audi look for the car design talents of tomorrow. Young creatives, driven by design passion and ready to start a career in car design, have the opportunity to shape the automotive world of the coming years. Among the mass production objects, cars are the most diffused, the most expensive, the most technologically advanced and above all still the most desired. What makes a car desirable? What makes a vehicle the actual platform of our dreams? What makes car design a promise for a forthcoming future? Desire Design is a competition project that aims at rediscovering the fundamentals of car design.

Participants are requested to submit a design project of a car with a strong emotional impact. Any dimension or typology of cars are accepted as long as they represent a vehicle that people could dream about. The aim is to find out what makes a car a living object with a soul out of a mechanic components assemblage. The project should express a good balance of proportions, graphics, materials and technology, ideally creating an object which is able to move passions and desires.
The prizes are:

* One scholarship covering 70% of the total tuition fee of Euro 17.000 + VAT 20% for Domus Academy Master in Car Design.
* One scholarship covering 50% of the total tuition fee of Euro 17.000 + VAT 20% for Domus Academy Master in Car Design.
* One scholarship covering 30% of the total tuition fee of Euro 17.000 + VAT 20% for Domus Academy Master in Car Design.

Info:Susanna Gualazzini Design Department Master in Car Design infocar@domusacademy.it tel. +39 0242414022 fax +39 024222525