20101-02-28 Hugo Create
From January 2010, HUGO Fragrances lovers can support the sustainability initiative “One Fragrance, One Tree” just by purchasing their favorite perfume.
For every HUGO Man or HUGO Element bottle sold during the “One Fragrance, One Tree” campaign period HUGO Fragrances will plant a tree in the Amazonian Rainforest. With the code on the special edition packaging, consumers can locate online the tree their purchase has funded.
Designers, illustrators and photographers can also make a great contribution to this reforestation project by creating a visual and spreading the word.
Visuals should contain the HUGO Man bottle and convey a strong concept in line with the theme “One Fragrance, One Tree”. Be creative, use your magination as well as the technique(s) of your choice. You can find more information on the HUGO Create website: www.hugocreate.com
Informazioni: www.hugocreate.com



