heme Round 10: SimpliCity
“Simplicity is the ultimate sophistication”, Leonardo da Vinci

Participants are invited to make a design for HUGO Fragrances, inspired by and featuring the HUGO Man Bottle. The top 10 designs in each round will be awarded with a cash prize of 500 US-$. The winning design in each round will also be published in a well-known design magazine.

Today’s world is a fairly complicated place, and this can make life pretty stressful. Get rid of the noise, stress, density, chaos, cost of living and limits of space and focus on the uncomplicated parts of city life. The quiet wilderness within the urban jungle. We want you to show us how you imagine an urban universe where the focus is on clarity, purity, freedom and beauty. We are looking forward to receiving your clean (but strong) ideas, simple but great designs: basic, bold & beautiful.

Format: All visuals must be submitted electronically as a RGB JPG file of 500Kb / 0.5 Mb or less. The format by which publish the artworks on the website is 672 pixels large x 960 pixels high. In case you are chosen as one of the winners, we will need your visual in min. A4 format, 300 dpi.

All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations. The HUGO Create challenge is open to entrants over 18 years old. Each entrant is allowed to submit a maximum of 5 proposals per round and can only receive one jury selected prize per round. Entering the HUGO Create challenge is free of charge.

Creative task
Design an advertising poster inspired by and featuring the HUGO Man Bottle. If needed, the HUGO Generator can help you to create your design.

Jury evaluation criteria
After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.
Info: www.hugocreate.com